- Industry leader of 6-8 figure premium transactions
- Over $65 million sold
- Custom services & portfolio management
- 15% commission & zero upfront costs
- 100% anonymity guaranteed
- 20% commission
- Set your budget and they find the domain
- Maximum 30-day sale mediation
- Hands-off experience
- In-house escrow services
- Great for new companies and startups
- No fee or commission for marketplace purchases
- 15% commission
- Large selection of selling options
- No advance broker fees
The business of buying and selling domain names is a $6 billion industry in the United States. When done with patience and forethought, flipping domain names can be incredibly lucrative. Take your time to learn everything you need to know about buying and selling premium domain names, and you can find success.
Know Your Market
Having experience in and a deep understanding of your market is incredibly useful. One of the biggest mistakes new investors make is jumping in without knowing much about a market and wasting all of their investment money on irrelevant domain names. Be smart and take your time doing homework about markets. Before you buy a premium domain name, it’s best to start with a market you already know a lot about and have first-hand experience with.
If you know something about plastic surgery, for example, and you know a lot of the insider nomenclature and procedures surrounding that industry, you can come up with domain names based on common search terms and certain geographical areas. For example, you could buy domain names about plastic surgery and medical tourism in Tijuana. If you know a lot about the target market and demographics of people who get plastic surgery in Tijuana, where customers find surgeons, and where surgeons find customers, you can buy and sell a premium domain name or two.
Decide How Long To Hold Domains
Quick flips are less profitable, as a rule. Buy and hold approaches to domain name sales are generally more profitable. However, they take more resources to develop into a high-value, premium investment and to maintain that value. You need to decide how much time, effort, and money you’re willing to invest to buy a premium domain name. Do you know about SEO and social media marketing? Can you afford to hire the work to be done that you can’t do or don’t have time to do yourself? Be real with yourself and your abilities, budget, and limitations. If you can’t afford annual renewal fees, sell a premium domain name within the first year.
A premium domain name is, as a rule, a .com domain name, is short and contains one or two words, doesn’t have hyphens, is a keyword or company that’s branded (but not a trademarked business), and has a high search volume.
If you can’t afford to buy a premium domain name like that or you can’t find one in an industry you already know, start smaller and work your way up. Find a lower-end premium domain name and build its value. Learn about doing SEO work because you’ll need to maintain its standing in the SERPs to maintain or build its value. Social media marketing is a powerful value builder and is a great skill to learn if you want to sell a premium domain name.
Think about attracting future buyers. Consider what social media marketers and SEO experts want to see. You must maintain what you found attractive with the domain and build upon that to add value. Connect social media accounts, blogs, and attractive websites to this domain. If you do that, your ROI skyrockets, and you will likely have competing buyers when it comes time to sell a premium domain name.
Leave No Stone Unturned
If you want a good deal these days, you’re going to have to look for it. Always explore multiple directories to get the best variety and price on domain names. Plan to spend hundreds to thousands of dollars to buy a premium domain name. Start searching with domain name registrars, which are companies allowed by ICANN to sell domain names to the public. A few of these companies are GoDaddy, Domain.com, Sedo.com, Flippa.com, NamePros.com, and DNForum.
You might have to be creative about the industry or market. There are always new inventions, new actors and politicians, or novel products that people are talking about. Think about trendy health fads like diets or workouts. Check out recent patents, do keyword research, and purchase as many relevant premium domain names as possible.
Take It Easy And Start Slow
Once you find the right one for your budget and knowledge bracket, buy a premium domain name slowly and with great forethought. Don’t throw all your money into it right away. You’re inevitably going to make mistakes, and it’s easy to lose money if you’re not investing in relevant domain names. Don’t forget to account for annual renewal fees on domain names. That gets expensive, especially when you buy domains for thousands of dollars. Think about whether you’re going to do a quick flip or a long-term investment and then build your portfolio while staying within your budget.
Expired Domain Names
Based on the top-level domain (.com, .org, etc), domain holders have a grace period of about 30 days to renew. Wait until the grace period is through and be ready when the domain name is sent to an auction site by the registrar. Usually, the cheapest way to buy domain names is at an auction house. Auctions start anywhere from $10-$12 and go up from there. If you can’t afford to invest much money, then be the creative person that buys pre-trending domains. You’ll have to put a lot of leg-work into finding the right investments, but as you build up more funds, you can research a little less and rely a little more on being the first in line to buy higher-value domains.
Buying and selling premium domain names is a fun and lucrative business if done properly. Remember to keep your eyes on the auction houses, know your limitations and strengths, know the industry you’re investing in, and be creative to get ahead of the trends. Contact us today for more information about how we can help you to buy and sell premium domain names.
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