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Everything You Need To Know About Premium Domain Names In April 2021

Michael Gargiulo - CEO,

By: Michael Gargiulo, CEO at

Updated: 3:14 AM ET Tue, January 26th 2021

In today’s world of rampant technological advancement, a company or professional’s online presence can often be the difference between leading the market and obscurity. As of January 2020, there were more than 1.7 million websites in existence with that number growing daily. By utilizing a premium domain name in 2020 and beyond, you can improve your website’s chances of having the effect you desire. Read on to learn more about premium domain names and their benefits.

What Are Premium Domains?

Website creation in 2020 is slightly different from it was when British physicist Tim Berners-Lee published the first website back in 1991. At that time, the only option for a domain name extension was .com. While that is still the most common and popular extension —  133.9 million websites utilize it — it’s by no means the only one.

Today, there are more than 1,500 domain name extensions from which to choose. A premium domain name is merely a high-value one that is owned by another entity, either a person or a registry.

Generally, domain names that are bought by others and then held for future use are those that are deemed to be of a greater value. Premium domain names in 2020 include those with .com and .net extensions. While this is open to change as new innovations alter the online landscape, those two extensions have been the highest valued ones for decades.

What Makes A Domain Name Premium?

There are several reasons that certain domain names are considered more valuable than others. Some have to do with the appeal of the subject matter and generality of the terms. For example, the highest valued premium domain name was at $872 million.

With a general word that encompasses all makes and models of car and every other subject that is car related such as collecting, insurance, repair, maintenance, etc. At the same time, it’s a topic with universal appeal as nearly everyone has or has had a car.

Pros & Cons Of Premium Domains In 2020

Cost is often the primary factor business owners need to consider when looking at purchasing a premium domain name in 2020.

While the vast majority of premium domain names won’t carry the exorbitant price tag of, they can get quite pricey. However, the value offered by such a prominent web address generally outweighs that cost.

Premium domain names:

  • Add authenticity to websites.
  • Get the attention of search providers other than just Google.
  • Make your website easier to find.
  • Stick in consumers’ minds and support return customers.

Buying Premium Domains

Find a premium domain name for your business.

There aren’t any special steps to buying a premium domain name as opposed to purchasing any other domain name. Once the domain provider has been found, the next step is to search for a domain name that interests you, add it to your shopping cart, and checkout. Some domain name providers also offer hosting services to bundle all of a business’ website costs into one convenient bill.

However, if an individual rather than a domain name warehouse owns the premium domain name you are looking to acquire, buying it may become difficult. Whether due to a seller’s desire to negotiate or the fact that it’s not currently for sale, you may need the help of an expert. While it’s possible to approach the owner yourself, things can get tricky and a domain broker might be the best option to navigate a sale successfully.


Domain Brokers


Domain brokers function as a go-between in the purchase of premium domain names. They manage all the headaches and stress of negotiating and ensure payment is held in escrow. They’ll also oversee the final transfer and deal with any issues that arise during or afterward.

Finding a domain name broker that’s a good fit should be your primary objective if your company is looking to sell or purchase a domain.

Wrapping Up

Use premium domain brokers to acquire your domain name.

In 2020, a premium domain name provides your website with the best chance for success. If you’re looking to secure your own premium domain name, the brokerage team at can help. Check out how today!

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