How To Buy A Premium Domain Name?

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Michael Gargiulo - CEO, VPN.com

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Whether you’re the CEO of a new startup or you’re building the online presence for an established company, your branding must be on point. Domain names are one of the keys to effective online branding, but it can be difficult to find the right one. Even once you choose an ideal domain name that’s catchy, memorable, and perfect for your business, you might find that someone else already owns it. However, this isn’t cause for despair; there’s a good chance you can still buy a premium domain name you had in mind. But first, it’s important to establish what a premium domain name is and what separates it from a standard domain name.

Domain Name word cloud, business concept

Buy A Premium Domain Name: The Basics

On its face, domain names seem  to be  fairly simple. However, the world of web domains can be quite complex. For instance, you can never actually buy a domain name. Instead, you lease the rights to use a domain name, becoming a registrant. The organization you lease from is a registrar, a private company that seeks profit from leasing domain names and providing related services for certain top-level domains (TLDs).

A top-level domain is the second half of a domain name, the suffix such as .com and .net. The first half, the unique name that varies from one website to the next, is the second-level domain (SLD) name. In total, there are hundreds of millions of registered domain names with all sorts of TLD and SLD combinations. There’s a good chance you can buy a premium domain name you had in mind.

While on the surface it may appear that there are no differences from one TLD or SLD to the next, there are a host of benefits associated with some extensions in terms of marketing and exposure. For instance, .com is the gold standard TLD. Extensions .co and .org are also commonly used. However using a cheap, second-rate TLD such as .biz can compromise the perceived trustworthiness of your website and cause confusion among web users.

Difference Between Standard & Premium Domain Name

The overwhelming majority of domain names aren’t worth anything more than their leasing fee. Any significant shortcoming can sink the value of a domain name, such as a disreputable TLD or a misspelled SLD. On the other hand,  premium domain names are virtually flawless. A premium domain will have an excellent TLD and a memorable, brandable SLD.

Evaluating the quality of the second-level domain is trickier and partly subjective, but it largely revolves around the concept of brandability. A name is brandable when it’s easy to remember and has a wide variety of possible uses. For starters, consisting of one or two correctly-spelled words is a big boost to brandability. What’s even better is when these names have a high level of generic value that make them usable for an entire industry, such as cars.com and insurance.com (or VPN.com). Additionally, two and three-letter strings are especially memorable and can be highly valuable. There’s a good chance you can buy a premium domain name you had in mind.

When you combine a brandable, memorable SLD with a first-rate TLD, you have a premium domain that can be worth tens of thousands of dollars. In today’s digital marketplace, it’s not uncommon for premium domains to sell for millions of dollars. Buy a premium domain name now to make your brand grow!

Why Should I Buy A Premium Domain Name?

The text in the image says, why should i buy a premium domain name and the background of the image shows Domain logo on a keyboard

Examining what makes a domain “premium” sheds light on the many advantages of investing in one. The marketability, visibility, and reputation of your website will all increase if you invest in a high-quality domain name, which is defined by all of the aforementioned elements. There are benefits to obtaining a premium domain name beyond only those enjoyed by the site’s eventual visitors.

Domain name flipping is a popular business model in which investors purchase and then resell domain names. With the stock market meltdown of 2020, premium domain names are a great way to diversify your portfolio. How to Invest in a High-Quality Domain Name for Your Company. Take the time to read the entire piece.

Do I Benefit From Using A Premium Domain?

As a business owner, the leader of a startup, eCommerce company, or other domain name end-user, the benefits of using a premium domain are self-evident. If you settle for a poorer-quality domain name, studies indicate that you’re sure to miss out on a great deal of traffic in the long-term as people misremember your website. There’s a good chance you can buy a premium domain name you had in mind.

Of course, it’s necessary to point out that this isn’t an ironclad rule of web hosting. There are some notable exceptions, such as tech startups causing the .io TLD to take off in recent years. Additionally, there are all sorts of novelty domain names that try to creatively incorporate an obscure TLD to make their website even more memorable; something along the lines of ceramics.art. Buy a premium domain name now to make your brand grow!

Whereas using something like “D0ma1nn4mes.dn” is an abject mistake, intentionally using an alternative domain name is more of a creative risk that may or may not pay off. If you’re considering using such a creative, alternative naming scheme, keep in mind that there are few success stories that utilize it.

Why Invest In Premium Domain Names?

If you want to invest in new assets, then premium domain names are an excellent choice. While they don’t generate any sort of dividends, they  have extremely low maintenance costs. Compared to other alternative investments such as art or collectibles, they’re easier to care for and there’s effectively no risk of your investment being damaged and losing its value. There’s a good chance you can buy a premium domain name you had in mind.

As long as you make good choices of domain names to invest in, there are few drawbacks to domain name investing and you have excellent chances of profiting. Additionally, the value of domain names is fairly subjective and the process of selling revolves heavily around negotiations. If you view yourself as a strong negotiator, then premium domain names are a great area to put your skills to use. Buy a premium domain name now to make your brand grow!

Should I Buy The .net Of A Premium Domain?

Many people get the idea of buying a .net, .biz or other altered TLD on their ideal domain. Whether you are an investor or a user there are better suited options. Using a low value extension can  reflect poorly on your domain, website and business. There is a good chance you can buy a premium domain name for your brand. You are better off either paying for the .com of the domain or looking for a different premium domain altogether.

Should I Buy An Altered Version Of A Premium Domain Name?

Many new entrants to the market find that purchasing a premium domain name is a wise investment because of the importance of domain names to their success. In some cases purchasing a slightly modified version of such a domain might be beneficial as well both financially and logistically.

To make the most of this one-of-a-kind opportunity prospective purchasers should investigate the range of possible adjustments and think about how those adjustments can influence their preferred sphere of interest. Doing these steps can increase the likelihood of a fruitful internet presence being established.

How To Buy Premium Domain Names: The Options

The text in the image says, what are the best option to buy a premium domain name

Premium Domain Names are some of the most sought after web addresses due to their ability to increase website visibility and create a more professional look.

There are several options available for anyone wanting to purchase Premium Domain Names, such as public auctions where buyers compete with each other for the right to own the domain; Premium Domain Name services that search a network of registrars and brokers to find good domain names; and private sales negotiated directly between sellers and buyers.

No matter what option you choose, it’s important to understand the cost (including factors like payment plan options) so that you can make an informed decision when looking to buy a premium domain names.

Lease From A Domain Registrar

GoDaddy, Bluehost, and the rest of the registrar landscape make it easy to lease the domain name you want; all you have to do is visit their respective websites and make your selection. Once you’ve decided on a domain name, you’ll be taken to a new screen where you may choose from several optional extras. Certain ones are far more valuable than others, such as security certificates and personalization settings. But maybe you can’t; what if someone else already owns it? The next step is to locate the owner. It’s possible to acquire the premium domain name you’ve been dreaming about.

Find The Owner And Buy

When someone already owns the domain that you have your eyes on, there are three fundamental possibilities. One possibility is that they intend to sell it and have made it easy and clear to see this. Sometimes, they’ll even use the domain names they own but don’t use to redirect to the websites where they sell the domains they’ve purchased.

If they don’t have such a helpful clue, that’s still not a sign you should give up. You can use the Whois registry to find contact information on domain name owners and contact them via email, or look for other leads on who the owner is. If you can’t find them yourself, then hiring a premium domain brokerage to look for your domain name’s owner might be the next step. If the domain appears to have fallen off the face of the earth, though; then it’s time to start looking elsewhere. There’s a good chance you can buy a premium domain name for your brand.

Worst-Case Scenario

The worst-case scenario is being unable to find the owner of your ideal domain name. However, the second-worst case scenario is putting the domain name onto the internet and finding that it’s already in use. The more content on the website, the more effort put into it, and other signs of work on part of the owner signal you’ll have a hard time buying it. Not only will you have to meet its market price, but you’ll also have to consider the amount of time and emotion the prior owner has put into it. While they can switch domains, they will suffer tangible losses in SEO and domain traffic.

It takes a lot to buy a premium domain name that’s actively in use. You might be able to do so, but the price might also prove too high for you in the end. Furthermore, many people simply cannot be bought out when their time and sentimental value are on the line. If they use the domain for an active business, then purchasing it will prove even more difficult. In any case, be prepared to look elsewhere for a different domain name that meets your purposes.

Wait For Expiration

Any interested party may check the expiration date of a domain name at most registrars. You may typically configure a website such that it automatically acquires the leasing rights to desirable domain names if the existing owner loses them to a competitor.

But if the present owner loses interest in the domain name you may be able to snag it. Conversely they may have lost interest in or forgotten about the domain. You get all the perks of having a brand-new domain in your portfolio but with a far less investment. Of course not all domain registrars will resell a domain for pennies on the dollar.

Head To Auctions

Auctions are suitable for subjectively-valued goods, such as domain names. Since the value of a domain name is a rough estimate until you see what people are willing to pay for it, the auction pricing model is often ideal for buyers and sellers. If you’ve ever participated in an auction before, you know how it goes: people place successive, increasing bids until one buyer places a bid higher than the others are willing to challenge. There’s a good chance you can buy a premium domain name in an auction

There are many types of domain name auctions; some take place online, but it’s not unheard of for live, physical auctions to sell domain names. Either way, domain auctions are always a promising opportunity to buy a premium domain name below its market price with a little bit of luck.

VPN.com Premium Domain Brokers

When you need help buying the perfect domain name, look no further. The team here at VPN.com consists of some of the foremost experts in the industry. We have cumulative decades of experience and many successful transactions to our credit, including the premium domain that we proudly host our website on. Our industry connections give us access to thousands of premium domain names on the aftermarket, and we’re certain to find great domain names for your business or your investment portfolio. Get in touch to learn more about how our premium domain brokerage services can help you.

Africa Domains

Country
Domain Extension
Language
Capital

Algeria

.dz
Arabic
Algiers
Angola
.co.ao
Portuguese
Luanda
Antarctica
.aq
Russian, English
N/A
Benin
.bj
French
Porto-Novo
Botswana
.bw
English
Gaborone
Burkina
.bf
French
Ouagadougou
Burundi
.bi
French, English, Kirundi
Gitega
Cameroon
.cm
French, English
Yaoundé
Cape Verde
.cv
Portuguese, Creole
Praia
Central African Republic
.cf
Sango, French
Bangui
Chad
.td
French, Arabic
N'Djamena
Cote D'Ivoire
.ci
French
Yamoussoukro
Dem. Congo
.cd
French
Kinshasa
Djibouti
.dj
Arabic, French
Djibouti
Egypt
.com.eg, .eg
Arabic
Cairo
Equatorial Guinea
.gq
Spanish, French, Portuguese
Malabo
Gabon
.ga
French
Libreville
Ghana
.com.gh
English
Accra
Guinea
.com.gn
French
Conakry
Guinea-Bissau
.gw
Portuguese
Bissau
Kenya
.ke
Swahili, English
Nairobi
Lesotho
.co.ls, .ls
Southern Sotho, English
Maseru
Liberia
.com.lr
English
Monrovia
Libya
.ly
Arabic
Tripoli
Madagascar
.mg
Malagasy, French
Antananarivo
Malawi
.mw
English
Lilongwe
Mali
.ml
French
Bamako
Mauritania
.mr
Arabic
Nouakchott
Mauritius
.mu
Mauritian Creole
Port Louis
Mayotte
.yt
French
Mamoudzou
Morocco
.co.ma, .ma
Arabic
Rabat
Mozambique
.co.mz
Portuguese
Maputo
Namibia
.na
English
Windhoek
Niger
.ne
French
Niamey
Nigeria
.ng
English
Abuja
Congo
.cg
French
Brazzaville
Reunion Island
.re
Reunion French Creole
Saint-Denis
Rwanda
.rw
Kinyarwanda, English, French
Kigali
Sao Tome
.st
Portuguese
São Tomé
Senegal
.sn
French
Dakar
Seychelles
.sc
English, Seselwa, French
Victoria
Sierra Leone
.sl
English
Freetown
Somalia
.so
Somali
Mogadishu
South Africa
.co.za
Zulu, Xhosa, Afrikaans, English
Cape Town
St. Helena
.sh
English
Jamestown
Sudan
.sd
Arabic, English
Khartoum
Tanzania
.co.tz
Swahili, English
Dodoma
The Gambia
.gm
English
Banjul
Togo
.tg
French
Lomé
Tunisia
.com.tn, .tn
Arabic
Tunis
Uganda
.com.ug, .ug
Swahili, English
Kampala
Zambia
.com.zm
English
Lusaka
Zimbabwe
.co.zw
Shona, Ndebele, English
Harare
South Sudan
.com.ss
English
Juba

Asia Domains

Country
Domain
Language
Capital

Afghanistan

.af
Pashto, Dari
Kabul
Armenia
.am
Armenian
Yerevan
Azerbaijan
.az
Azerbaijani
Baku
Bangladesh
.com.bd
Bengali
Dhaka
Bhutan
.bt
Dzongkha
Thimphu
British Indian Ocean Territory
.io
English
Camp Justice
Brunei
.com.bn
Malay
Bandar Seri Begawan
Cambodia
.com.kh
Khmer
Phnom Penh
China
.cn, .com.cn
Mandarin
Beijing
Christmas Island
.cx
English
Flying Fish Cove
Georgia
.com.ge, .ge
Georgian
Tbilisi
Guam
.com.gu
Chamorro, English
Hagåtña
Hong Kong
.com.hk, .hk
Cantonese, Mandarin, English
City of Victoria
India
.co.in, .in
Hindi, English
New Delhi
Indonesia
.co.id, .id
Indonesian
Jakarta
Japan
.jp
Japanese
Tokyo
Kazakhstan
.kz
Kazakh, Russian
Nur-Sultan
Kyrgyzstan
.kg
Kyrgyz, Russian
Bishkek
Laos
.la
Lao
Vientiane
Macao
.mo
Cantonese, Portuguese
Macao
Malaysia
.com.my, .my
Malay
Kuala Lumpur
Maldives
.mv
Dhivehi
Malé
Mongolia
.mn
Mongolian
Ulaanbaatar
Myanmar
.com.mm
Burmese
Naypyitaw
Nepal
.com.np
Nepali
Kathmandu
Niue
.nu
Niue, English
Alofi
Pakistan
.pk
Urdu, English
Islamabad
Palestine
.com.ps, .ps
Arabic
Ramallah, East Jerusalem
Philippines
.ph
Filipino, English
Manila
Singapore
.com.sg, .sg
Malay, Tamil, English, Mandarin
Pulau Ujong
South Korea
.com.kr, .kr
Korean
Seoul
Sri Lanka
.lk
Sinhala, Tamil
Sri Jayawardenepura Kotte
Taiwan
.com.tw, .tw
Mandarin
Taipei
Tajikistan
.com.tj, .tj
Tajiki
Dushanbe
Thailand
.co.th
Thai
Bangkok
Timor Leste
.tl
Portuguese, Tetun
Dili
Turkmenistan
.tm
Turkmen
Ashgabat
Uzbekistan
.uz
Uzbek
Tashkent
Vietnam
.com.vn
Vietnamese
Hanoi

Caribbean Domains

Country
Domain Extension
Language
Capital

Anguilla

.ai
English
The Valley
Antigua
.ag
English
Saint John's
Aruba
.aw
Dutch, Papiamento
Oranjestad
Bahamas
.bs
English
Nassau
Barbados
.bb
English
Bridgetown
British Virgin Islands
.vg
English
Road Town
Cayman Islands
.com.ky, .ky
English
George Town
Curacao
.com.cw, .cw
Dutch, English, Papiamento
Willemstad
Dominica
.dm
English
Roseau
Dominican Republic
.do
Spanish
Santo Domingo
Grenada
.gd
English
Saint George's
Guadeloupe
.gp
French
Basse-Terre
Haiti
.ht
Haitian Creole, French
Port-au-Prince
Jamaica
.com.jm
English
Kingston
Martinique
.mq
French
Fort-de-France
Montserrat
.ms
English
Plymouth, Brades
Puerto Rico
.com.pr, .pr
Spanish, English
San Juan
Saint Lucia
.lc
English
Castries
Sint Maarten
.sx
Dutch, English
Philipsburg
St. Kitts and Nevis
.kn
English
Basseterre, Charlestown
St. Vincent and the Grenadines
.com.vc, .vc
English
Kingstown
Trinidad and Tobago
.tt
English
Port of Spain
Turks and Caicos
.tc
English
Cockburn Town
U.S. Virgin Islands
.com.vi, .vi
English
Charlotte Amalie

Central America Domains

Country
Domain
Language
Capital

Belize

.bz
English
Belmopan
Costa Rica
.cr
Spanish
San José
El Salvador
.com.sv, .sv
Spanish
San Salvador
Guatemala
.com.gt, .gt
Spanish
Guatemala City
Honduras
.hn
Spanish
Tegucigalpa
Nicaragua
.com.ni, .ni
Spanish
Managua
Panama
.pa
Spanish
Panama City

Europe Domains

Country
Domain Extension
Language
Capital

Aland Islands

.ax
Swedish
Mariehamn
Albania
.al
Albanian
Tirana
Ascension Island
.ac
English
Georgetown
Austria
.at
German
Vienna
Belarus
.by
Belarusian, Russian
Minsk
Belgium
.be
Dutch, German, French
Brussels
Bosnia
.ba
Bosnian, Croatian, Serbian
Sarajevo
Bulgaria
.bg
Bulgarian
Sofia
Croatia
.hr
Croatian
Zagreb
Cyprus
.cy
Greek, Turkish
Nicosia
Czech Republic
.co.cz, .cz
Czech
Prague
Denmark
.dk
Danish
Copenhagen
Estonia
.ee
Estonian
Tallinn
Faroe Island
.fo
Faroese, Danish
Tórshavn
Finland
.fi
Finnish, Swedish
Helsinki
France
.fr
French
Paris
Germany
.de
German
Berlin
Gibraltar
.gi
English
Gibraltar
Greece
.com.gr, .gr
Greek
Athens
Guernsey
.gg
English
Saint Peter Port
Hungary
.hu
Hungarian
Budapest
Iceland
.is
Icelandic
Reykjavík
Ireland
.ie
Irish, English
Dublin
Isle of Man
.im
Manx, English
Douglas
Italy
.it
Italian
Rome
Jersey
.je
French, English
Saint Hellier
Latvia
.lv
Latvian
Riga
Liechtenstein
.li
German
Vaduz
Lithuania
.lt
Lithuanian
Vilnius
Luxembourg
.lu
Luxembourgish, German, French
Luxembourg
Macedonia
.mk
Macedonian, Albanian
Skopje
Malta
.com.mt, .mt
Maltese, English
Valletta
Moldova
.md
Romanian
Chișinău
Monaco
.mc
French
Monaco
Montenegro
.me
Montenegrin
Podgorica
Netherlands
.nl
Dutch
Amsterdam
Norway
.no
Norwegian
Oslo
Poland
.com.pl, .pl
Polish
Warsaw
Portugal
.pt
Portuguese
Lisbon
Romania
.ro
Romanian
Bucharest
Russia
.com.ru, .ru
Russian
Moscow
San Marino
.sm
Italian
San Marino
Serbia
.co.rs, .rs
Serbian
Belgrade
Slovakia
.sk
Slovak
Bratislava
Slovenia
.si
Slovenian
Ljubljana
Spain
.com.es, .es
Spanish
Madrid
Sweden
.se
Swedish
Stockholm
Switzerland
.ch
German, Romansh, French, Italian
Bern
Ukraine
.com.ua, .ua
Ukrainian
Kyiv
United Kingdom
.co.uk, .uk
English
London

Middle East Domains

Country
Domain
Language
Capital

Arab Emirates

.ae
Arabic
Abu Dhabi
Bahrain
.bh
Arabic
Manama
Iraq
.iq
Kurdish, Arabic
Baghdad
Israel
.co.il
Hebrew
Jerusalem
Jordan
.jo
Arabic
Amman
Kuwait
.com.kw
Arabic
Kuwait City
Lebanon
.com.lb
Arabic
Beirut
Oman
.com.com, .om
Arabic
Muscat
Qatar
.qa
Arabic
Doha
Saudi Arabia
.com.sa, .sa
Arabic
Riyadh
Yemen
.com.ye
Arabic
Sana'a
Turkey
.com.tr
Turkish
Ankara

Oceania Domains

Country
Domain Extension
Language
Capital

American Samoa

.as
Samoan, English
Pago Pago
Australia
.com.au
English
Canberra
Cocos Islands
.cc
English
West Island
Cook Islands
.co.ck
Rarotongan, English
Avarua District
Fiji
.com.fj
Fijian, English, Fiji Hindi
Suva
French Polynesia
.com.pf, pf
French
Pape'ete
Heard and McDonald Islands
.hm
English
N/A
Kiribati
.com.ki
Kiribati, English
Tarawa
Mariana
.mp
Chamorro, Carolinian, English
Saipan
Micronesia
.fm
English
Palikir
Nauru
.nr
Nauruan, English
Nauru
New Caledonia
.nc
French
Nouméa
New Zealand
.co.nz, .nz
Maori, English
Wellington
Norfolk
.nf
English, Norfuk
Kingston
Palau
.pw
Palauan, English
Ngerulmud
Pitcairn
.pn
English
Adamstown
Samoa
.ws
Samoan, English
Apia
Solomon Islands
.sb
English
Honiara
Tokelau
.tk
Tokelauan, English
Nukunonu
Tonga
.to
Tongan, English
Nuku'alofa
Tuvalu
.tv
Tuvaluan, English
Funafuti
Vanuatu
.vu
French, English, Bislama
Port Vila
Wallis and Futuna
.wf
French
Matā'utu

South America Domains

Country
Domain Extension
Language
Capital

Argentina

.ar, .com.ar
Spanish
Buenos Aires
Bolivia
.bo
Spanish
La Paz, Sucre
Brazil
.com.br
Portuguese
Brasilia
Chile
.cl
Spanish
Santiago
Colombia
.com.br
Spanish
Bogotá
Ecuador
.ec
Spanish
Quito
Falkland Islands
.co.fk
English
Stanley
French Guiana
.gf
French
Cayenne
Guyana
.gy
English
Georgetown
Paraguay
.com.py
Paraguayan Guarani, Spanish
Asunción
Peru
.pe
Spanish, Aymara
Lima
S.Georgia and S.Sandwich Islands
.gs
English
King Edward Point
Suriname
.sr
Dutch
Paramaribo
Uruguay
.com.uy, .uy
Spanish
Montevideo
Venezuela
.com.ve
Spanish
Caracas
en_USEnglish