What Makes An Exact-Match Domain Name So Expensive? Are They Worth The Price Tag?

Michael Gargiulo - CEO, VPN.com

By: Michael Gargiulo, CEO at VPN.com

Updated: 6:24 AM ET Mon, January 25th 2021

vpn exact match domain scaled

Companies are leveraging exact-match domains to increase their brand value. As a result, buying and selling exact-match domains has become a lucrative business.

Many new domains have popped up in recent years, diversifying the domain name landscape. The price of exact-match domains has only increased because of this influx of Internet parking spots because people still have more trust in brands that end in .com, .net, .gov., and .edu.

The right exact-match domain can your business to reduce its marketing spend. A brand name that organically identifies a product will naturally rank higher in search. Search Engine Optimization (SEO) continues to become an important component of standing out in a crowded internet landscape, and this directly correlates to the rising price of exact-match domains. Voice.com, for instance, sold for $30 million in 2019.

As more businesses and brands arrive online, it’s important to have a domain name that is easy to understand and connects directly to your brand. But what exactly is an exact-match domain name and why are they so expensive?

What’s An Exact-Match Domain Name?

Exact-match domains are the best online addresses that a brand can have. These domains use relevant keywords that align completely with your brand or product. When people search for a specific product online your company will come up because the domain is an exact match. Over 70% of consumers do their purchasing research online. Making sure that you are discoverable is a key factor in activating new leads.

Showing up as a top organic result in search can bring in millions of new customers or clients. Brand awareness is one of the biggest focuses of marketing at the moment. Exact-match domains offer year-round brand awareness because the name matches the product. Brands such as Hotels.com, Cars.com, and Insurance.com all benefit from having this organic alignment.

Another benefit of having an exact-match domain name as your web address is that you can distance yourself from your competitors. By having a domain that matches a popular product (such as Vacationrentals.com), you make it more difficult for other companies to rank high in search engine results. For these companies to stay competitive with your brand, they will have to spend large amounts on sponsored ads and search engine optimization campaigns.

A limited organic reach makes a company less attractive to potential clients. Today’s consumer is very astute when it comes to marketing. As a result, they are less likely to respond to advertisements.

What Makes An Exact-Match Domain Name So Expensive?

Elevate your company with a premium domain.

Exact-match domains are expensive because they help to generate millions of dollars in revenue. With the right brand name, you have new ways to access an untapped customer base. 

Google also improves the value of these domains in their algorithm, meaning they receive priority in SEO search rankings. Previously Google had down-ranked companies with exact-match domain names. But in 2012 they reversed this, meaning that a premium domain name that aligns with your brand will connect you to new leads without advertisement.

How Do You Choose A Domain Name?

Find your premium domain.

A domain name represents your company online. When choosing a name consider whether or not it is brandable. Ideally, your domain name will be short and simple so that consumers can remember how to find you online. The domain should also end in .com to build both value and trust. However, these are just a few of the factors to consider when deciding on a company domain name.

It might seem that your domain name isn’t a vital component of your brand. But in today’s current marketplace, building brand loyalty from the beginning will determine the future success of your brand. Without trust, you will have to spend more money or marketing and brand awareness campaigns.

Wrapping Up

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Brands and Entrepreneurs are increasingly aware of the potential that having an exact-match domain name brings. This is why One Planet Ops bought california.com in 2019 for $3 million. New companies will continue to show up on the internet making the ability to streamline the user experience more important than ever. Exact-match domains add long term value to your brand and are very much worth their higher price tag.

If you’re looking to purchase a premium domain name, we have years of expertise matching brands with domains ranging from $25,000 to $25,000,000. Contact us today to help build your brand value.

Worldwide Premium Domain Brokers

Helping you acquire premium domain names in any country you desire. Inquire today about our Global Brand Protection Program if you want to register your brand in EVERY country.

Let our experienced domain brokers walk you through our three-point process on how easily you can buy or sell ANY premium domain name.

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North America Domains

Country

Bermuda

Canada
Greenland
Mexico
Saint Pierre
United States

Domain
.bm
.ca
.gl
.com.mx, .mx
.pm
.us, .com
Language
English
French, English
Greenlandic
Spanish
French
English
Capital
Hamilton
Ottawa
Nuuk
Mexico City
Saint-Pierre
Washington D.C.

Africa Domains

Country

Algeria

Angola
Antarctica
Benin
Botswana
Burkina
Burundi
Cameroon
Cape Verde
Central African Republic
Chad
Cote D'Ivoire
Dem. Congo
Djibouti
Egypt
Equatorial Guinea
Gabon
Ghana
Guinea
Guinea-Bissau
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Mauritius
Mayotte
Morocco
Mozambique
Namibia
Niger
Nigeria
Congo
Reunion Island
Rwanda
Sao Tome
Senegal
Seychelles
Sierra Leone
Somalia
South Africa
St. Helena
Sudan
Tanzania
The Gambia
Togo
Tunisia
Uganda
Zambia
Zimbabwe
South Sudan
Domain Extension
.dz
.co.ao
.aq
.bj
.bw
.bf
.bi
.cm
.cv
.cf
.td
.ci
.cd
.dj
.com.eg, .eg
.gq
.ga
.com.gh
.com.gn
.gw
.ke
.co.ls, .ls
.com.lr
.ly
.mg
.mw
.ml
.mr
.mu
.yt
.co.ma, .ma
.co.mz
.na
.ne
.ng
.cg
.re
.rw
.st
.sn
.sc
.sl
.so
.co.za
.sh
.sd
.co.tz
.gm
.tg
.com.tn, .tn
.com.ug, .ug
.com.zm
.co.zw
.com.ss
Language
Arabic
Portuguese
Russian, English
French
English
French
French, English, Kirundi
French, English
Portuguese, Creole
Sango, French
French, Arabic
French
French
Arabic, French
Arabic
Spanish, French, Portuguese
French
English
French
Portuguese
Swahili, English
Southern Sotho, English
English
Arabic
Malagasy, French
English
French
Arabic
Mauritian Creole
French
Arabic
Portuguese
English
French
English
French
Reunion French Creole
Kinyarwanda, English, French
Portuguese
French
English, Seselwa, French
English
Somali
Zulu, Xhosa, Afrikaans, English
English
Arabic, English
Swahili, English
English
French
Arabic
Swahili, English
English
Shona, Ndebele, English
English
Capital
Algiers
Luanda
N/A
Porto-Novo
Gaborone
Ouagadougou
Gitega
Yaoundé
Praia
Bangui
N'Djamena
Yamoussoukro
Kinshasa
Djibouti
Cairo
Malabo
Libreville
Accra
Conakry
Bissau
Nairobi
Maseru
Monrovia
Tripoli
Antananarivo
Lilongwe
Bamako
Nouakchott
Port Louis
Mamoudzou
Rabat
Maputo
Windhoek
Niamey
Abuja
Brazzaville
Saint-Denis
Kigali
São Tomé
Dakar
Victoria
Freetown
Mogadishu
Cape Town
Jamestown
Khartoum
Dodoma
Banjul
Lomé
Tunis
Kampala
Lusaka
Harare
Juba

Asia Domains

Country

Afghanistan

Armenia
Azerbaijan
Bangladesh
Bhutan
British Indian Ocean Territory
Brunei
Cambodia
China
Christmas Island
Georgia
Guam
Hong Kong
India
Indonesia
Japan
Kazakhstan
Kyrgyzstan
Laos
Macao
Malaysia
Maldives
Mongolia
Myanmar
Nepal
Niue
Pakistan
Palestine
Philippines
Singapore
South Korea
Sri Lanka
Taiwan
Tajikistan
Thailand
Timor Leste
Turkmenistan
Uzbekistan
Vietnam
Domain
.af
.am
.az
.com.bd
.bt
.io
.com.bn
.com.kh
.cn, .com.cn
.cx
.com.ge, .ge
.com.gu
.com.hk, .hk
.co.in, .in
.co.id, .id
.jp
.kz
.kg
.la
.mo
.com.my, .my
.mv
.mn
.com.mm
.com.np
.nu
.pk
.com.ps, .ps
.ph
.com.sg, .sg
.com.kr, .kr
.lk
.com.tw, .tw
.com.tj, .tj
.co.th
.tl
.tm
.uz
.com.vn
Language
Pashto, Dari
Armenian
Azerbaijani
Bengali
Dzongkha
English
Malay
Khmer
Mandarin
English
Georgian
Chamorro, English
Cantonese, Mandarin, English
Hindi, English
Indonesian
Japanese
Kazakh, Russian
Kyrgyz, Russian
Lao
Cantonese, Portuguese
Malay
Dhivehi
Mongolian
Burmese
Nepali
Niue, English
Urdu, English
Arabic
Filipino, English
Malay, Tamil, English, Mandarin
Korean
Sinhala, Tamil
Mandarin
Tajiki
Thai
Portuguese, Tetun
Turkmen
Uzbek
Vietnamese
Capital
Kabul
Yerevan
Baku
Dhaka
Thimphu
Camp Justice
Bandar Seri Begawan
Phnom Penh
Beijing
Flying Fish Cove
Tbilisi
Hagåtña
City of Victoria
New Delhi
Jakarta
Tokyo
Nur-Sultan
Bishkek
Vientiane
Macao
Kuala Lumpur
Malé
Ulaanbaatar
Naypyitaw
Kathmandu
Alofi
Islamabad
Ramallah, East Jerusalem
Manila
Pulau Ujong
Seoul
Sri Jayawardenepura Kotte
Taipei
Dushanbe
Bangkok
Dili
Ashgabat
Tashkent
Hanoi

Caribbean Domains

Country

Anguilla

Antigua
Aruba
Bahamas
Barbados
British Virgin Islands
Cayman Islands
Curacao
Dominica
Dominican Republic
Grenada
Guadeloupe
Haiti
Jamaica
Martinique
Montserrat
Puerto Rico
Saint Lucia
Sint Maarten
St. Kitts and Nevis
St. Vincent and the Grenadines
Trinidad and Tobago
Turks and Caicos
U.S. Virgin Islands
Domain Extension
.ai
.ag
.aw
.bs
.bb
.vg
.com.ky, .ky
.com.cw, .cw
.dm
.do
.gd
.gp
.ht
.com.jm
.mq
.ms
.com.pr, .pr
.lc
.sx
.kn
.com.vc, .vc
.tt
.tc
.com.vi, .vi
Language
English
English
Dutch, Papiamento
English
English
English
English
Dutch, English, Papiamento
English
Spanish
English
French
Haitian Creole, French
English
French
English
Spanish, English
English
Dutch, English
English
English
English
English
English
Capital
The Valley
Saint John's
Oranjestad
Nassau
Bridgetown
Road Town
George Town
Willemstad
Roseau
Santo Domingo
Saint George's
Basse-Terre
Port-au-Prince
Kingston
Fort-de-France
Plymouth, Brades
San Juan
Castries
Philipsburg
Basseterre, Charlestown
Kingstown
Port of Spain
Cockburn Town
Charlotte Amalie

Central America Domains

Country

Belize

Costa Rica
El Salvador
Guatemala
Honduras
Nicaragua
Panama
Domain
.bz
.cr
.com.sv, .sv
.com.gt, .gt
.hn
.com.ni, .ni
.pa
Language
English
Spanish
Spanish
Spanish
Spanish
Spanish
Spanish
Capital
Belmopan
San José
San Salvador
Guatemala City
Tegucigalpa
Managua
Panama City

Europe Domains

Country

Aland Islands

Albania
Ascension Island
Austria
Belarus
Belgium
Bosnia
Bulgaria
Croatia
Cyprus
Czech Republic
Denmark
Estonia
Faroe Island
Finland
France
Germany
Gibraltar
Greece
Guernsey
Hungary
Iceland
Ireland
Isle of Man
Italy
Jersey
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia
Malta
Moldova
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russia
San Marino
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Ukraine
United Kingdom
Domain Extension
.ax
.al
.ac
.at
.by
.be
.ba
.bg
.hr
.cy
.co.cz, .cz
.dk
.ee
.fo
.fi
.fr
.de
.gi
.com.gr, .gr
.gg
.hu
.is
.ie
.im
.it
.je
.lv
.li
.lt
.lu
.mk
.com.mt, .mt
.md
.mc
.me
.nl
.no
.com.pl, .pl
.pt
.ro
.com.ru, .ru
.sm
.co.rs, .rs
.sk
.si
.com.es, .es
.se
.ch
.com.ua, .ua
.co.uk, .uk
Language
Swedish
Albanian
English
German
Belarusian, Russian
Dutch, German, French
Bosnian, Croatian, Serbian
Bulgarian
Croatian
Greek, Turkish
Czech
Danish
Estonian
Faroese, Danish
Finnish, Swedish
French
German
English
Greek
English
Hungarian
Icelandic
Irish, English
Manx, English
Italian
French, English
Latvian
German
Lithuanian
Luxembourgish, German, French
Macedonian, Albanian
Maltese, English
Romanian
French
Montenegrin
Dutch
Norwegian
Polish
Portuguese
Romanian
Russian
Italian
Serbian
Slovak
Slovenian
Spanish
Swedish
German, Romansh, French, Italian
Ukrainian
English
Capital
Mariehamn
Tirana
Georgetown
Vienna
Minsk
Brussels
Sarajevo
Sofia
Zagreb
Nicosia
Prague
Copenhagen
Tallinn
Tórshavn
Helsinki
Paris
Berlin
Gibraltar
Athens
Saint Peter Port
Budapest
Reykjavík
Dublin
Douglas
Rome
Saint Hellier
Riga
Vaduz
Vilnius
Luxembourg
Skopje
Valletta
Chișinău
Monaco
Podgorica
Amsterdam
Oslo
Warsaw
Lisbon
Bucharest
Moscow
San Marino
Belgrade
Bratislava
Ljubljana
Madrid
Stockholm
Bern
Kyiv
London

Middle East Domains

Country

Arab Emirates

Bahrain
Iraq
Israel
Jordan
Kuwait
Lebanon
Oman
Qatar
Saudi Arabia
Yemen
Turkey
Domain
.ae
.bh
.iq
.co.il
.jo
.com.kw
.com.lb
.com.com, .om
.qa
.com.sa, .sa
.com.ye
.com.tr
Language
Arabic
Arabic
Kurdish, Arabic
Hebrew
Arabic
Arabic
Arabic
Arabic
Arabic
Arabic
Arabic
Turkish
Capital
Abu Dhabi
Manama
Baghdad
Jerusalem
Amman
Kuwait City
Beirut
Muscat
Doha
Riyadh
Sana'a
Ankara

Oceania Domains

Country

American Samoa

Australia
Cocos Islands
Cook Islands
Fiji
French Polynesia
Heard and McDonald Islands
Kiribati
Mariana
Micronesia
Nauru
New Caledonia
New Zealand
Norfolk
Palau
Pitcairn
Samoa
Solomon Islands
Tokelau
Tonga
Tuvalu
Vanuatu
Wallis and Futuna
Domain Extension
.as
.com.au
.cc
.co.ck
.com.fj
.com.pf, pf
.hm
.com.ki
.mp
.fm
.nr
.nc
.co.nz, .nz
.nf
.pw
.pn
.ws
.sb
.tk
.to
.tv
.vu
.wf
Language
Samoan, English
English
English
Rarotongan, English
Fijian, English, Fiji Hindi
French
English
Kiribati, English
Chamorro, Carolinian, English
English
Nauruan, English
French
Maori, English
English, Norfuk
Palauan, English
English
Samoan, English
English
Tokelauan, English
Tongan, English
Tuvaluan, English
French, English, Bislama
French
Capital
Pago Pago
Canberra
West Island
Avarua District
Suva
Pape'ete
N/A
Tarawa
Saipan
Palikir
Nauru
Nouméa
Wellington
Kingston
Ngerulmud
Adamstown
Apia
Honiara
Nukunonu
Nuku'alofa
Funafuti
Port Vila
Matā'utu

South America Domains

Country

Argentina

Bolivia
Brazil
Chile
Colombia
Ecuador
Falkland Islands
French Guiana
Guyana
Paraguay
Peru
S.Georgia and S.Sandwich Islands
Suriname
Uruguay
Venezuela
Domain Extension
.ar, .com.ar
.bo
.com.br
.cl
.com.br
.ec
.co.fk
.gf
.gy
.com.py
.pe
.gs
.sr
.com.uy, .uy
.com.ve
Language
Spanish
Spanish
Portuguese
Spanish
Spanish
Spanish
English
French
English
Paraguayan Guarani, Spanish
Spanish, Aymara
English
Dutch
Spanish
Spanish
Capital
Buenos Aires
La Paz, Sucre
Brasilia
Santiago
Bogotá
Quito
Stanley
Cayenne
Georgetown
Asunción
Lima
King Edward Point
Paramaribo
Montevideo
Caracas
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