The Ultimate Guide To Sell Premium Domain Name

Why is it necessary to sell premium domain names for top value? Here is the answer to your question. Most of the top-notch businesses now look for premium domain names. The reason is that these names provide a free hand to businesses to enhance their digital branding. So, selling premium domain names can be a good strategy to flourish your business.

Domain selling is now trending due to its positive outcomes. Premium domain names grab the buyer’s attention at once as they reduce much of the annoyance that can be expected while creating an online presence.

If you are planning to sell premium domains, there is no right time except this moment! In this guide to selling premium domain names, we ensure you provide every piece of information necessary to make it happen. So, if you want to skyrocket the traffic of your website by selling premium domain names, stay tuned till the end!

What is a Premium Domain Name and Why Should I Sell It?

A suitable domain name can be a profitable investment in today’s digital market. So what exactly is a premium domain name and why should I consider selling it? The basic reason is that a premium domain name can generate far more revenue than other alternatives.

It can be due to the seniority of a domain, the notability of certain keywords within the content on the site, the traffic on the site, and other similar factors. There can be a lot of reasons to sell premium domain names to make a profit. One of them can be that you may not need a specific domain name anymore or you may need funds for something else.

No matter what the reason is, selling a premium domain can be a lucrative experience. Sell premium domain names and continue reading this blog if you want to make it happen effectively. You will witness a smooth experience if you follow this guide. You have mentioned everything from finding potential buyers to making a profitable deal.

Whether you have just started selling premium domain names or have been thinking about it, here are some things to take care of. If you want to make a living by selling premium domain names, this guide is worth reading for you.

Some Easy Steps to Sell Premium Domain Name

Maybe you bought a domain name for your website but don’t have any spare time to work on it, leaving the domain idle. Or perhaps you find your current domain name irrelevant and you want to purchase a new one.

No matter what the reason is, by knowing how to sell a premium domain, you can make your living through these vacant assets or even establish a new business.

As per an estimation in 2021, it was stated that about 125 million domains were recorded in the United States alone. There is something even more surprising than this. Premium domains have been a captivating source of striking sales. For instance, marketing.com was marketed for $2.5 million past year.

As it’s a highly combative and useful market, you must select the best possible ways to sell premium domain names. This article is based on a step-by-step guide that informs you on how to sell a domain name successfully and also covers the major tips and tricks to make your sales profitable.

Park the Domain Name

Have you ever heard about domain parking? This process involves registering a domain name without linking it to any online website. It’s only done to purchase a domain for future use and to overcome the danger of brandjacking.

Excitingly, several domain parking services let you make money by showing ads on landing pages made for domains. People who are thinking of making it a business to sell premium domains can take this practice as a worthwhile option.

Assess the Value of Your Domain Name

Before fixing the price of a domain name and making money online, see whether it is worthy in the market or not. This is because people only show interest in buying those domains that have the capability of generating some revenue in the future. 

Here are some recommendations that may help you get the correct estimated worth of your domain:

Ensure the Quality of Your Domain Name

While checking a domain, you should consider the following factors that define its value:

Keywords

Keyword-rich domains are more beneficial because they have a role in the optimization of the website according to SEO and thus improve click-through rates (CTR). You should use Google Trends and Google Ads Keyword Planner to find keywords that have high search volume and fit well into your domain name. 

Traffic

People are mostly attracted to domains having some preceding traffic because such domains have more chances to rank well on search engines. You should also be aware of the most effective strategies that drive traffic to the website to enhance the market value of the domain.

Length

We suggest you prefer short domains because they are more attractive due to their concise and user-friendly nature. Do you know that the most costly domain names ever sold have a maximum of five to eight characters in total? For instance, floor.com has generated a revenue of over $3.1 million. 

Top-level Domain (TLD)

Domains having well–known extensions like net or .com can be used to make a handsome amount of money because of their higher repute and authenticity. In contrast, you can also get the benefit of the cheaper prices of new domain extensions like .online, .live, or, .xyz.

Review Similar Domain Sales

Have you ever used a domain appraisal tool? You can check the one at VPN.com. These tools provide the most convenient way to gather information regarding your domain value. Normally, the domain appraisal tools assess the domain value according to SEO-related measures like domain authority of the website and backlinks used. 

But as the price ranges vary according to different tools, we suggest you use many tools to get better results. Although VPN.com provides a trustable domain appraisal tool, you can also use Doaminindex.com and Domain Value Checker to check identical domains for a more accurate comparison. 

However, if you have not sold any domain before, you should be aware of the strategies of the domain name market first. Here are some famous sites from where you can get some reliable resources.

ShortNames: This site provides the latest information regarding the auction and sale of short domain names in separate marketplaces. Moreover, it offers modern search filters to help you trace a variety of short domain name classes. 

NameBio: This site offers filterable databases of previous domain name sales. Search for a domain that contains identical keywords or features to yours! It will help you evaluate your domain’s sales capability.   

NamePros: It’s an online platform specially made for domain buyers and sellers. Just like the amazing domain name broker VPN.com, you can connect with experts here too, and learn about the most effective strategy for selling a domain name. 

However, be mindful of the fact that these tools and resources only work as ordinary indicators. You should also pay heed to other factors like demographics and current market trends, etc.

Make a Decision for Your Pricing Strategy

After researching the value of your domain, it’s time to select a pricing technique. Normally, there are two options to select from:

Flexible price: This technique is more suitable for selling domains whose values are not determined yet. In this method, you will get an offer from a potential buyer. Then you can negotiate until you get your desired price. You can also select the initial price if you think it’s suitable. 

Fixed price: In this pricing technique, the seller determines only a specific price for the domain, and the interested investor can buy the domain at once without any negotiation. 

Now let’s take a practical example of the sales strategy. Suppose that you have set a fixed price of $3,000 for your domain. Now buyers who want to take this domain have no right to lower the price.

In contrast, the flexible pricing method gives a bargaining right to the buyer. Based on the demand and the process of negotiation, buyers may even pay more than $3000. Generally, it’s better to use fixed prices for cheaper domains and flexible prices for selling a premium domain name. 

How to Negotiate a Sale Price for Your Domain Name?

Follow these guidelines while discussing the sales price of your domain name so that you may set a desired profit by selling premium domain names: 

Don’t hesitate to negotiate over the final purchase price. Many buyers will tend to bargain to lower the price, so you should also be prepared to do the same. 

Evaluate the worth of your domain name. DO proper research to know the value of your domain name. Consequently, you will have a plus point to bargain over the price of your domain name and you will also get a more reasonable price for valuable domains. 

You should be adaptable as the sale succession is not under your charge. If the buyer offers a price that is not according to your expectations, don’t rush to close the deal and consider all of the options available first. But you are also not compelled to accept a buyer’s offer if it is far less than your asking price. 

When the discussion is about price and return on investment, premium domain names are the first and foremost options to consider. 

How to Find Potential Buyers to Sell Premium Domain?

When it comes to selling domain names,  finding the right marketplace or a potential buyer is necessary. So, how can it be possible to find potential buyers? Following are a few options that can help you get a desirable buyer for your domain name.

Sell Premium Domain Names Privately

The first and most suitable way of selling domain names is without involving a third party in your dealings. If you are making a direct sale, the best way is to create a landing page for the domain to notify the buyers about your domain name.

Insert a “domain for sale” note and also add a domain portfolio, an application form, and your contact details so that the potential buyer might reach you.

We suggest you use a website builder that can assist you in establishing and managing your landing page effectively. Many templates can be found online for your landing pages, and there are no coding skills required to utilize them. Many advanced builders offer a visual editor, so you only have to drag and drop components to design your desirable landing page.

Sell on a Domain Name Marketplace

The second method to find potential buyers for your domain is to list it on a famous domain-selling platform. One of the best online domain marketplaces available is VPN.com.

This site offers advantageous features like trustworthy escrow services and an easy-to-use interface and has appreciable web traffic that increases your domain exposure. VPN.com is working to connect you with a network of high-profile investors, brands, and high-net-worth individuals.

We have over $65 million in domain name transactions between our broker team and we think that this information is enough to build your trust in us. You should know that by trusting VPN.com, your domain will be sold for the best possible price the market can provide.

Moreover, there will be no upfront cost and we put your domain on auction so that it will be sold in just 3 months. We also provide Escrow.com money transaction, transfer, and payment protection. So, you don’t need to worry about the safety of your payment either.

Sell on Auction Sites

Selling domains at an auction site is a considerable option if you want to generate good revenue from your domain. Like an ordinary online auction, the domain seller creates a catalog and sets an initial price.

Then, the person who gives the highest price to the domain wins and becomes the new owner of the domain. The same is the case with VPN.com. It’s an excellent domain auction platform where only serious buyers bid on premium domain names and your domain name can be sold at a good profit this way.

Sell via a Premium Domain Broker

While selling a highly desired domain, a reputable domain broker might bring ease to your sale and assist you in selling your domain name at the best possible price. VPN.com, for instance, is a renowned premium domain broker with a solid reputation in the digital market. 

In many cases, domain name brokers sell your domain on a commission basis which means that their commission is based on the final sale price. Thus, before signing a contract with a domain broker, review their terms and conditions and if there is any upfront fee or not. Luckily, VPN.com doesn’t ask for any upfront fees. 

Keep in mind that domain brokers might deny selling your domain name if its estimated price is not high enough or if they think there is no obvious demand in the market for that particular domain name. 

Why Choose VPN.com as Your Premium Domain Broker?

No matter what you have, a five, hundred, or thousands of premium domains that you want to sell, the domain broker team of VPN.com is always ready to ensure that you achieve the best value for your domain.

Time is running and you are only one step away from selling your premium domain names on this platform. The following are the reasons why you should use VPN.com as your premium domain broker. 

Time=Money

The more domains you want to sell, the more time is required to find potential buyers and negotiate with them. VPN.com has the experience of years, a vast sales network, and knowledge of the industry to manage your domain portfolio. We will find buyers and negotiate the deals for you. All you need to think about is how much money you are going to make.

Get the Best Value

It’s a bit challenging to find a suitable buyer for each domain in a huge portfolio. But not for the extensive sales network of VPN.com as our team has made thousands of domain name transactions. So, now it’s clear that it’s possible for you to make the most of your domains. Leave the rest to us as we know very well how to shortlist potential buyers!

Far More than Just a Sales Team

We not only help you sell premium domains but our team of experts will work to manage your complete portfolio. We will regularly give you feedback on your portfolio along with recommendations on purchases, sales, DNS advancement, register changes, and many more. So, optimize your portfolio of domain names with the help of VPN.com.

Optimize the Domain Listing

A well-organized domain listing can engage the attention of potential customers. The following are some methods to optimize your domain listing and achieve a higher sale price.

Publicize the best features of your domain. Advertise the prominent advantages of the domain to enhance its value. For instance, share the current traffic, the amount of ad revenue it generates monthly, and some additional information if you are selling the comparable social media details too. 

Make banner ads. It’s advisable to design a simple but attractive banner with minimal content, price of the domain, and acclamation that can either take the customer to the selling site or the landing page of your domain.

Upgrade your information on the WHOIS record. A WHOIS record presents information about the owner of the domain like the owner’s name and his contact info. Similarly, a WHOIS lookup tool is made for buyers to reach out to the domain sellers and offer to purchase the domain. 

Utilize an Escrow Service to Protect Premium Domain Names

Do you know about Escrow? It means a trustable company that works as an impartial third party. It connects the buyers to the sellers and makes sure that both parties agree to the transaction terms and conditions.

In simple words, the buyer will only own the domain name after transferring the decided amount to an escrow account. Similarly, the seller will receive the money once the buyer confirms that he has received the domain.

You will get a free escrow service if you sell your premium domain on a marketplace or auction site like VPN.com. But if you make a direct sale, you might need to purchase an escrow service separately. There are only a few online escrow services available online. VPN.com provides one of them.

Transfer the Domain Name

After getting the payment, continue the proceeding by transferring the domain to its new owner. But before starting the transfer process, ensure that it fulfills all the requirements written in the contract. 

Passing more than 60 days after the domain registration or last transfer is a must. You should also know that it’s impossible to transfer a domain name to a new registrar once you have altered the registrant’s name, company, or email address within the time of the past 60 days.

Moreover, the process differs according to how and where it is listed. At VPN.com, it is easy to transfer a domain from any registrar. You just have to enter the domain name and the EEP status code of your present provider and then confirm the transfer. This process generally lasts for not more than 4 to 7 days. 

Tips to Sell Premium Domain Names For High Profit

Here are some tips and tricks that will lead you to the right path if you are trying to buy or sell premium domain names for profit.

Start Early. Don’t postpone the sale of your premium domain names until the last minute. If you start early, you will get enough time to set a suitable price and close the deal without any hurry. 

Identify the domain’s niche. You should understand the niche properly before selling a domain name. Normally, niche-specific domains can be sold easily because they are related to a specific audience. 

Have proof of ownership. You should always be prepared to give proof of your legal administration of a premium domain name. It will help turn any doubts about your lawfulness as the domain owner back and protect you from scammers.

Stay organized. Don’t let yourself be frustrated due to a lack of access to important records and documents by organizing everything in one folder. Premium domain names get higher prices while selling a domain. So, organizing the data will improve the productivity of your deal. 

Select a strategic selling platform. If you list your domain on a famous platform with high ratings and trustworthy resources, investors are more likely to prefer your domain. Before selecting a marketplace, look for user reviews on platforms like VPN.com. 

Contact a domain name broker. If you are busy due to a heavy workload or don’t have much time to sell premium domain names, you can hire a domain broker on your behalf. Who else can be better than VPN.com? Our professional team will connect you with potential investors who will be keenly interested in purchasing your domain name. 

Use psychological pricing. Implement a psychological pricing technique to attract buyers. For instance, instead of setting the price at $500, it’s better to price at $499.

Conclusion

We hope that now you better understand how to sell premium domains like a pro. Only if you know how to find a potential buyer, a premium domain like valuable commodities can easily be sold for significant profits.

If you find all this procedure overwhelming, VPN.com is always here to provide you with a strategic plan or an SEO strategy that can solve your problem in seconds and help you achieve your business goals. So, the outcome of this blog is one can buy or sell the premium domain for a good return on investment. You can be that person if you follow these guidelines properly.